Attractions & Events

Local Events and Festivals Calendar:

Mid- February: Iiyama Snow Festival
Mid April: Cherry Blossom Festival in Iiyama and Nakano
Early July: Iiyama Gion Festival
*August 5th: Iiyama Dontokoi
*August 14th: Iiyama Fireworks Festival
*August 16th: Madarao Kogen Fireworks – 8.00pm

*Approximate dates and times only. Please double-check with the local tourist centre.

Newport Jazz Festival in Madarao – This festival was a three day festival held every summer between 1982-2005 on the beautiful Madarao plateau. It Included workshops and jam sessions as well as performances by well known local and international performers. Notable artists who have performed at the festival include: Dizzy Gillespie quartet, Spyro Gyra, Masahiko Sato, Stuff, Tania Maria, Toshiyuki Honda, Terumasa Hino, B. B. King, Gary Burton, Dave Brubeck, Woody Herman, Freddie Hubbard, Lee Ritenour, Wayne Shorter, Jackie McLean, Celia Cruz, Sérgio Mendes, Jonathan Butler, Gil Evans, Charmaine Neville, Larry Goldings, Regina Carter, Monday Michiru, Michael Brecker, Dianne Reeves, Ray Barretto, Angélique Kidjo, PE’Z, and many more. It is hoped that the festival may be revived after the arrival of the new Hokiriku Shinkansen stop in Madarao.

During Golden Week (the beginning of May), the Na-no-hana (Canola Blossom) festival is held in Iiyama. The Na-no-hana park overlooks the river and the plain and is a great spot for some random flower viewing and a picnic!

The Lake Nojiri Triathlon is an increasingly popular event for both contestants and spectators. It held every year around the middle of July. Lake Nojiri Triathlon entry forms can be found here (in Japanese). Competitors came from all over Japan as well as overseas.

Atractions and things to do: Madarao, Iiyama, Tangram

Golf: There are several excellent golf courses in the area including Madarao Tokyu Golf Club and Madarao Kogen Country ClubClick here for more golf course information

Hiking: From Hokuryuko ski area there are several hiking trails that link up to eventually lead to the Inner Shrine of the Kosuge Shrine. It’s a fairly steep slog up hill for forty minutes but the shrine is very pretty and the views back to the plain are great. There is also a freshwater spring next to the shrine to fill your water bottle up at! Lake Hokuryuko is also often used for kayaking.

The Madarao Plateau trekking route, which was selected as one of the “Best 100 walking routes” by the Yomiuri Newspaper, extends for around fifty kilometres in total at an altitude of around 1,000 metres. Other various courses are available to suit all needs, such as the Madarao nature trek as well as wetland and beech forest courses.

Cherry Blossom Viewing: The ruins of Iiyama Castle built by the orders of feudal lord Uesugi Kenshin is one of the very best sakura locations in the region during the Iiyama Joshi Sakura Festival. About 400 someiyoshino blossoms cover the entire mountain in pink, and the cherry blossoms and narcissus blooming during the same season are equally gorgeous. From the castle ruins you can have a grand view of the Chikuma River flowing down along with with the mountainscape of Shiga-Kogen with snow left on its peak.

Fishing: Lake Nozomi is only 5-10 minutes by car from Madarao. It is regarded as a ‘hidden spot’ of bass fishing – but getting more and more popular with each season. Other activities are also available.

Madarao Nature School: Throughout the year one can experience a number of nature-related activities, such as cascade climbing, rock climbing, furniture crafting with driftwood, silver craft, and braid making. Find one that fits your purpose.

Madarao Sports Passport: From 1st July until 30th September visitors can experience any of 20 different activities for only 4,500 yen. These include water skiing, rafting, paragliding, horse back riding, etc., as well as water and highland sports at Lake Nojiri, Lake Kibo and the Chikuma River. See the official Madarao site for more details and map.

Japan Monkey Onsen Park – Click hereJigokudani Monkey Park (地獄谷野猿公苑 Jigokudani Yaen Kōen) a.k.a. Snow Monkey Onsen in Yamanouchi, Nagano, Japan

See here for a Japanese Snow Monkeys One Day Tour (Roundtrip from Tokyo)

Other nearby attractions:

In nearby Shinanomachi lies the home of the revered Japanese poet, Issa.

Zenkoji Temple in Nagano City is also a popular tourist spot. Catch the Dentetsu line train to Gondo or Zenkoji stations and then walk about 10 minutes.

During late summer, areas of Kurohime Plateau (kurohime kogen) become covered in the new blooms of cosmos flowers –  more than a million blooms in every colour of the rainbow. In early summer lavender grows all over an area on the south face of Mount Kurohime.