Madarao Ski Jump Toilet
While skiing don’t forget to visit the ski-jump toilet in Madarao-Kogen! The attention-grabbing toilets, which include a pair of skis printed on the floor, are designed to provide target customers an extra thrill as they take care of personal ablutions.
Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumper’s view when they were sitting on the loo. The person could look down at their skis (simply printed on the floor of the cubicle) and see the steep ski jump slope ahead of them. The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!”